Wednesday, November 21, 2012

DJ BY DOMINIC JONES PREMIERE COLLECTION


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''Alice Dellal, Phoebe Collings-James, Chelsea Leyland and Kesh rock out in a clip for the jeweller's new line.''


DJ by Dominic Jones.

 “I’ve always avoided doing diffusion collaborations with other stores, I wanted to be able to do a collection myself so it could be to a good quality. I’m really pleased with the collection and searched to find a good factory. DJ by Dominic Jones allows me to take the brand in a young and fun direction. Inspired by my first collection ‘Tooth and Nail’, it’s nice to look back to the beginning again; fun, colourful but still holding onto that slight aggressive aesthetic. There will be two collections each year and lots more variety and design.”

source: Dazed digital

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